Why Your Small Business Needs To Start Blogging
Updated: Nov 23, 2018
As I’m sure you’re aware, blogging has been around for ages but, in recent times, it has taken on a new and important significance in the sphere of Search Engine Optimisation (SEO).
Boost Your Rankings
"Websites with a blog have tend to have 434% more indexed pages."
Search engines crave fresh, relevant and informative content and regular blog posts are SEO-friendly and go a long way towards satisfying that craving and increasing a website's chances of moving up the rankings.
If you already have a blog for your business then you’re definitely on the right track – as long as the content you post is clearly focused and tailored to your target audience.
If you don’t have a blog currently, then you really should think about starting one, because:-
“Small businesses that blog get 126% more lead growth than small businesses that do not blog.”
I think the figures speak for themselves!
Reach Out to Your Audience
Writing a blog gives you a great opportunity to connect with your target audience in several ways, such as-
Keeping them up to date with new products or services
Telling them about new business that you've won
Providing them with information that will be of practical use, e.g.
"How to" guides
"Why should I" articles
Highlighting significant changes or innovations in your industry
Increase Your Credibility
Keeping in touch with your audience shows them (and Google!) that you are committed to providing them with useful information and actionable ideas.
By encouraging your readers to comment on your blog posts and making sure you respond, you are opening a door marked "Here I am, I'm human and I want to help you" and creating the means to build, for your customers and prospects alike:-
Confidence in your business's ability to solve problems
“90% of users find custom content useful, 78% believe that companies behind content are interested in building good relationships.”